• GENIUS IS BORN CRAZY

    SCROLL DOWN

    GENIUS IS BORN CRAZY

    DRUM ROLL, PLEASE

    THE GENIUS RHYTHM ORCHESTRATOR

    Genius crushes expectations established by the boundaries of age. Yoyoka is a prodigy of a generation. She is a nine-year old who was never taught to read music but picked up the drumsticks and played with her heart. Yoyoka proves you’re never too young to be a Genius.

    DRUM ROLL, PLEASE

    THE GENIUS RHYTHM ORCHESTRATOR

    Yoyoka Soma is playing drums wearing a Moncler down jacket for Genius campaign - Desktop

    Genius crushes expectations established by the boundaries of age. Yoyoka is a prodigy of a generation. She is a nine-year old who was never taught to read music but picked up the drumsticks and played with her heart. Yoyoka proves you’re never too young to be a Genius.

    IN HER WORDS

    “A PERSON WHO HAS
    A DIFFERENT
    MINDSET FROM
    ORDINARY PEOPLE”

    Yoyoka talks to Moncler for Genius is Born Crazy. She defines what she thinks it takes to be a Genius, discusses her crazy drumming habits, and reveals her hopes and dreams for the future.

    THE 9-YEAR-OLD
    GENIUS

    The young rhythm director whips up a rock’n’roll and electric energy with her Genius drum solos.

    Yoyoka Soma wearing a girl down jacket and holding drumsticks for Moncler Genius campaign

    BACKSTAGE

    ?
    很狠撸